LiveScore Group has received a 50 million pounds investments for strategies, which came from Ringier AG in order to speed the business expansions worldwide.
This money will be utilized to increase LiveScore’s portfolio of brands and to expand them into new markets. This whole process is going to be supported by the Ringier Sports Media Group.
The media group values LiveScore’s business at 5 hundred million pounds, in which dealers are going to create top-class digital sports media publisher for the entire European market.
This is a very important moment for LiveScore as we received a 50 million pounds investment from the Ringier group who thought that our business was worth 500 million. We are planning to quickly expand in the European market and Ringier is the perfect partner for us in that process, as they have great assets, working relations and more.
commented the chief executive officer of LiveScore, Sami Sadi.
Ringier AG expanded into the online betting industry as in 2021 it purchased a stake in Sportal BG Media Group, as result of which the company founded the media group.
To bring digital sports media brands together, we use our funds with a purpose. Taking part in LiveScore is another essential step for creating innovative and modern products formed on common techs. The fact that well-known company such as LiveScore has decided to sign a strategic partnership with us is very significant.
added Robin Lingg, Ringier’s chairperson of the board.
Moreover, after the investment the company will make new rearrangements, for example, Stilian Shishkov will become part of the board.
It is important to note that this investment deal was led by Noel Hayden, who has been the chairperson at LiveScore for 3 years now.
I am delighted to see that 2 leading companies have started a gaming partnership. This is a remarkable moment as both will be able to offer high-quality gaming experience to players globally.
said Noel.
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