The Italian operator Lottomatica has teamed up with Optimove to use their customer relations marketing framework. This deal will enhance the operator’s customer experience management capabilities, allowing them to grow the number of managing segments. As a result they’ll be able to run operations in different channels with personalized messages for each player. Moreover, the lotto company will be able to more easily identify vulnerable customers and work with them.
Both companies are delighted to work together, and will be ensuring a customer-first model for Lottomatica.