Media Troopers is expanding its iGaming marketing presence in Latin America because there is such a demand for football due to the World Cup being played soon. To do this, Media Troopers will create new partnerships in this area and also improve upon their current platform capabilities to better assist their expansion.
Media Troopers has already established themselves as a successful marketing affiliate in North America; therefore, they will target their key markets in South America. As a result of this increase in interest for football; both in North and South America, Media Troopers’ decision to expand is well-timed based upon the excitement around the upcoming World Cup.
Media Troopers will develop football related marketing channels and provide additional opportunities for publishers/affiliates who offer sports content to reach their respective target audiences through GPS-driven advertising and marketing ideas that relate directly to football events.
In addition to its Media Cruiser proprietary marketing technology platform upgrade, the company will add several enhancements to its geo-targeting capabilities, add Spanish localization and Portuguese localization, and better integrate with regional traffic sources. With these upgrades, operators can utilize Media Cruiser to create customized local marketing campaigns in all of Latin America.
With these updates, Media Trooper’s iGaming operators will have access to a larger network of sports media publishers and affiliates, allowing them to reach the largest number of football fans in Brazil, Mexico, Colombia, Argentina, and Chile during the tournament.
This development is part of an overall trend across the industry, where marketing and affiliate operations are focusing more on the Latin American market as digital infrastructure develops and regulatory frameworks change.
Shmulik Segal, CEO of Media Troopers, said:
Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing, By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.
