North Star Network joyfully confirms the seven-figure acquisition of SportsMole.co.uk, marking its first major investment in 2024 and the newest addition to NSN’s sports media portfolio.
With a decade of online legacy and seven million monthly sessions, SportsMole now stands as a flagship asset among North Star Network’s 30+ global sports media sites.
This addition aligns with NSN’s existing media properties, such as Top Mercato, Afrik-Foot, Trivela, Premier League Brasil, and Vringe. It not only expands North Star’s international presence but also serves as a robust platform for UK-focused coverage.
North Star Network co-founder Julien Josset said:
I want to thank Alan Jay and Neil Wilkes for their trust. SportsMole is a well-known sports media brand in the UK and many other English-speaking countries. Our ambition is to take this brand to the next level, by refining the editorial product, migrating to a new platform, and diversifying the monetization sources to make it a sustainable asset for North Star.
Established in 2011, SportsMole is a sports news site offering up-to-the-minute updates and results across various sports, notably emphasizing football. Beyond catering to the UK audience, SportsMole boasts a readership spanning the Anglophone world, gaining substantial visibility in Africa and the United States.
SportsMole founders Alan Jay and Neil Wilkes said:
We are thrilled to conclude an agreement with North Star for the acquisition of SportsMole.co.uk. They have a proven track record of working with the biggest sports brands around the world, have a wealth of talent and experience at their disposal, and we are confident that they will take SportsMole.co.uk onwards to the next level in the years to come.
NSN is thrilled to collaborate with the seasoned SportsMole legacy team, showcasing their adeptness in consistently engaging a diverse audience through predictions and match coverage. We look forward to evolving the site using their innovative, data-driven approach to sports media.
North Star Network stands as a premier sports media group, managing sports brands in 30 countries. Headquartered in Paris, with additional offices in Lille and Sao Paulo, our company boasts a team of 85 dedicated professionals.
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