Norway opposes online gambling ads on social media


  • 3 min read
Norway opposes online gambling ads on social media

The Gambling Authority of Norway has recently declared a strong stance against the promotion of online gambling content and live streams on various social media platforms. This announcement underscores the regulatory body’s commitment to maintaining responsible advertising practices within the realm of online gambling.

Established in 2001, Norway’s Gambling Authority oversees both state-controlled and private gaming, including Lottstift. Recently, it declared a zero-tolerance stance towards social media platforms promoting online gambling content and live streams.

The country enforces a complete ban on gambling advertising under the Broadcasting Act, limiting promotion exclusively to state-owned monopolies Rikstoto and Norsk Tipping. Rikstoto concentrates on racing, while Norsk Tipping offers betting and lottery services, emphasizing Norway’s commitment to responsible and restricted gambling practices.

The caution comes after Lottstift took “serious action” against Schpell.com.

Schell.com, a popular content platform featuring daily live streams, vlogs, and competitions, recently violated Norwegian legislation by showcasing influencers promoting online casino games. These illicit streams were disseminated on schell.com and various live-streaming platforms like YouTube, Twitch, and Kick. In response, the broadcasting platforms were reminded of Norway’s Broadcasting Act, prohibiting gambling promotion unless by one of the two available monopolies.

Lottstift, empowered by the revised Money Gambling Act, has instructed Tiergarten Marketing Ltd, the operator of Schpell.com, to halt all marketing activities within the country. This regulatory action is a response to Schell.com’s non-compliance with the strict gambling advertising regulations outlined by Norwegian authorities.

The company issues two cease-and-desist warnings, sending written notices to Baris Entertainment AS and Viken Underholdning AS. Allegedly linked to influencers promoting illegal gambling, the businesses must fully comply by February 20 or risk potential fines and non-compliance violation fees.

Lottstift directs social media platforms to exercise caution with Norwegian influencer content, ensuring compliance with current advertising regulations. Monica Alisøy Kjelsnes, the body’s director, emphasized the targeting of a young audience in live streams promoting unlicensed casinos. Kjelsnes noted Schpell’s use of Norwegian influencers, stating that much of their marketing is geared towards Norwegian consumers.

While major influencers have ceased unlawful gambling promotions, some still skirt the law, prompting continued monitoring and inspections. This approach aligns with a global trend, as seen in Brazil’s similar measure against social media influencers advertising unregulated gambling last December.

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