Austrian gaming technology company Novomatic has finalized its acquisition of French casino group Vikings Casinos, following approval from all required regulatory bodies.
First announced in January, the deal represents a significant step in Novomatic’s international growth plans, strengthening its foothold in France – one of Europe’s most dynamic and promising gaming markets.
Vikings Casinos manages approximately 1,000 gaming machines across 11 brick-and-mortar locations in France, including prominent sites along the Côte d’Azur, and has a workforce of over 300 employees.
Established in 1998 in Falaise, the company has built a strong reputation within the French gaming industry. It began as a joint venture between Vikings SAS, headed by Serge Foucher, and Luc Le Borgne’s firm, Jeux C. Casino Consultant.
Currently, the group is led by Romain Foucher, who continues to manage its daily operations.
Stefan Krenn, Novomatic CEO, mentioned:
France is one of the most dynamic and demanding gaming markets in Europe. With this investment, we are not only strengthening our leading position in Europe, but are also sending a clear signal for our long-term expansion strategy on a global level.
Novomatic stated that the green light from French regulators demonstrates trust in its proven track record and technological capabilities.
Earlier this year, Novomatic announced its intention to focus on expanding into international growth markets and accelerating its global footprint.
In January, the company disclosed plans to sell its Atlas Group – the parent firm of Admiral Group – to Tipico Group for an undisclosed sum.
Then in April, Novomatic launched a takeover offer for Ainsworth Game Technology, where it already owns a 52.9% stake.
However, the acquisition has encountered obstacles, starting with opposition from an activist investor and more recently due to ongoing legal issues.
Ainsworth’s CEO, Harald Neumann, is currently under investigation by Austrian authorities for alleged corruption tied to his previous role at Novomatic.
