Octoplay has launched its content with StarCasinò, the flagship Italian casino brand of Betsson Group, marking another step in its rapid expansion across regulated European markets.
The integration makes StarCasinò Octoplay’s third tier-one Italian partnership in just four months, following earlier rollouts with PokerStars and Sisal.
The supplier’s momentum in Italy forms part of a broader European expansion strategy, which has also included recent partnerships with Bet365 and BetVictor in the UK, Luckia in Spain and Adjarabet in Georgia.
Ralitsa Georgieva, CEO at Octoplay, said:
StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe’s most dynamic markets. Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry’s top operators.
Fabio Denegri, business director Italy at Betsson Group, stated:
In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design. We are confident that Octoplay’s content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.
From Betsson’s side, Italy business director Fabio Denegri said Octoplay’s content brings “innovation and performance” to the StarCasinò offering, describing it as a strong fit for Italian players and the regulated market.
Octoplay now holds licences in 17 jurisdictions, including major markets across Europe, North America and South America. Despite being less than three years into its commercial rollout, the company continues to expand rapidly with tier-one operator partnerships worldwide.
