Checkd Dev, a specialized sports betting technology firm under the renowned Checkd Group, has significantly bolstered its enduring collaboration with Flutter Entertainment’s Paddy Power brand by conceptualizing and successfully launching the Mix ‘N Match betting solution.
Crafted as the supplier’s inaugural custom offering for Paddy Power in the UK, Mix ‘N Match empowers users to swiftly construct combination bets by presenting pre-configured betting options. These can be promptly personalized using user-friendly filters, facilitating the creation of astute multi-leg bets with greater ease.
This triumphant rollout builds upon the achievements of Checkd Dev’s Smart Acca iFrame product, which has been adopted by top-tier operators such as William Hill and Sky Bet. The latest rendition of the API advances the proposition further by enabling the bundling of multiple single-event combinations within a single bet.
An array of markets is available, encompassing 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, drawing data from prominent leagues and competitions. Mix ‘N Match also integrates a Bet Shuffle feature, generating new betting opportunities spontaneously.
The product leverages official Opta data, employing intelligent analysis of historical form to furnish rapid data visualization insights that facilitate informed bet selection, thereby enhancing conversion rates for operators.
Adam Patton, Managing Director of Checkd Dev, expressed enthusiasm, stating:
We are delighted to have collaborated with Paddy Power on this groundbreaking product. The seamless teamwork between both our teams was truly gratifying to witness. We eagerly anticipate further refining the product as we gain deeper insights into user behaviors.
Rob Elliffe, Paddy Power’s Head of Product, commended Checkd Dev’s excellence throughout the collaboration, remarking:
Checkd Dev proved to be exceptional partners, and despite the complexity of the product, delivery was punctual. Mix ‘N Match is a genuinely innovative offering that has already garnered favor among our customers, enriching the user journey through astute data utilization to support betting decisions.
