This collaboration aims to enhance ParlayBay’s footprint throughout Asia, as 96.com integrates the widely acclaimed cricket portfolio offered by ParlayBay into its platform.
Central to this portfolio is the industry’s pioneering ball-by-ball micro betting feature, presented in ParlayBay’s innovative STACK’EM bet builder format. This not only enhances the user experience but also caters to both live and virtual betting enthusiasts.
One of ParlayBay’s strengths lies in its ability to tailor its content geographically, ensuring a relevant and engaging offering for diverse demographics through a seamless integration. The Cricket 2.0 product, part of this arrangement, has witnessed remarkable success in the Asian market.
Since the recent launch of Cricket 2.0, ParlayBay has experienced substantial engagement from bettors, with cricket emerging as its fastest-growing sport. Impressively, last month alone, the growth rate surpassed a remarkable 1000% Month Over Month (MOM).
Fredrik Elmqvist, Executive Chairman at ParlayBay, said:
We are thrilled to announce our agreement with a leading Asian brand. This strategic partnership enables us to bring our cricket content to a vast audience of cricket enthusiasts, along with an extensive portfolio of sports and game formats that cater to sports bettors at all levels. The timing of this collaboration aligns perfectly with the upcoming IPL season, providing an opportune moment for us to join forces. As cricket fans eagerly anticipate the new season, we aim to introduce innovative and exciting products that will further enhance their engagement with the sport they hold dear.
John Kay, Commercial Director at 96.com, added:
ParlayBay stands out as a dynamic provider, offering compelling content and immersive experiences for its partners. We are excited to seamlessly integrate its top-notch cricket portfolio into our platform. This integration not only enhances our existing offerings but also aligns with our overarching vision of becoming a global brand. Leveraging ParlayBay’s sophisticated marketing tools, we can roll out tailored and user-friendly promotions, including free bets. We are confident that our customers will thoroughly enjoy interacting with these distinctive games and experiences.
This strategic collaboration with 96.com coincides with the imminent commencement of the new Indian Premier League season in March. ParlayBay is poised to augment this launch with an extensive array of promotional and marketing tools, solidifying its commitment to a mutually beneficial partnership.