Pragmatic Play expands Bet365 deal in Spain and Sweden

  • Thursday 16 November, 2023
Pragmatic Play expands Bet365 deal in Spain and Sweden

Pragmatic Play, a renowned iGaming provider in the industry, has prolonged its agreement with the industry leader, bet365, to encompass two pivotal EU regions.

Pragmatic Play has now expanded outside of Spain by launching its offerings in Sweden with bet365. Local casino enthusiasts can now have fun with a broad variety of slots and interact with the B2B’s amazing live dealer games. Furthermore, the company’s highly regarded bingo solution will soon make its Swedish market debut.

The COO at Pragmatic Play, Irina Cornides mentioned:

The augmentation of our foothold in Spain and Sweden not only underscores the robustness of our powerhouse with bet365 but also emphasizes the escalating appetite for our high-quality slots and live casino products. This is a thrilling period for both entities, as we persist in our expansion within pivotal, controlled markets.

A spokesperson at bet365 stated:

Our team is delighted to have entered the new markets as part of our companionship with Pragmatic Play. Their diapason of creative and tier-one gaming content complements bet365’s range of goods perfectly. Our team is pleased to deliver a one-of-a-kind product range to our users in both countries.

This enlargement shows a new chapter in the ongoing deal between these influential brands, building upon previous deals in the United Kingdom and Canada.

Pragmatic Play

Isle of ManMalta

Pragmatic Play is a world-class software provider, popular for its award-winning solutions. Established in 2015, it has since become a distinguished leader in suggesting a cross-selling portfolio avai...