Pragmatic Play, a prominent iGaming content provider, expands its presence in Africa through a strategic partnership with the prominent online casino platform, Betfounders.
The agreement involves the seamless integration of Pragmatic Play’s extensive portfolio of Slots, Live Casino, and Virtual Sport content into the platform. This integration provides operator partners with access to an array of award-winning titles, including popular games like Sweet Bonanza, Gates of Olympus, and Sugar Rush.
This partnership serves to accelerate Pragmatic Play’s growth in Africa, particularly in key markets such as Kenya, Tanzania, Uganda, and Ghana. It stands as the latest collaboration in Pragmatic Play’s ongoing expansion efforts across the continent.
Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said:
Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.
Artur Harutyunyan, CEO of Betfounders, said:
Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth. Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.
