Through the new contract, Pragmatic Play will supply a custom-branded live casino service to the operator. Using its advanced technologies, the provider will create bespoke environments for each of its games’ sets featuring Jalla Casino’s colors and logos.
This partnership expands on the provider’s previous relationship with Betsson Group, which now spans several regulated jurisdictions across the world. Furthermore, it also marks another step in Pragmatic Play’s expansion in Europe following its previous agreements in Italy and the Czech Republic.
As we are always looking to build on our existing relationships with our partners, It is an honor to work with Betsson Group and its Jalla Casino brand. This collaboration will greatly expand the reach of our live casino service and will help us solidify its market-leading position.
commented Irina Cornides, the Chief Operating Officer of Pragmatic Play.
We are excited to have this opportunity to enhance our brand’s offerings with Pragmatic Play’s high-quality live dealer games. With our associate’s help, Jalla Casino will further strengthen its position in the Swedish iGaming market which will help its growth momentum immensely.
remarked the Managing Director of Betsson Group, Mattias Wennerkvist.