Relax Gaming strengthens collaboration with AvatarUX through Powered By Relax platform launch


Milena Yeghiazaryan
  • 1 min read
Relax Gaming strengthens collaboration with AvatarUX through Powered By Relax platform launch

Relax Gaming, the iGaming aggregator and supplier of unique content, has expanded its partnership with AvatarUX, bringing the studio’s full slot portfolio live on the Powered By Relax (P2P) platform.

The latest agreement builds on the companies’ existing collaboration, which first saw AvatarUX join Relax Gaming’s Silver Bullet programme in 2023.

The P2P integration expands the availability of AvatarUX content across Relax Gaming’s aggregation network. AvatarUX will still continue to distribute its Silver Bullet titles through Relax, ensuring uninterrupted access to its established content while broadening distribution of its wider portfolio.

Known for its feature-driven mechanics and visually distinctive games, AvatarUX has built a strong reputation for delivering clear player journeys and high-impact gameplay designed to boost engagement and long-term retention. With a line-up that includes mechanic-led favourites such as LooneyPop™ and its signature PopWins™ series, the studio combines innovation with consistency, ensuring seamless performance across devices, ongoing localisation, and continuous portfolio expansion.

In addition to the full suite of well-known PopWins™ titles, Relax partners gain access to the complete diversified portfolio of 90 games. Standout releases include Hold&Win hits 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, and ultra-localised titles such as Carioca Vibes, offering something for every market and player profile.

The partnership enhances Relax Gaming’s Powered By Relax programme by adding another innovative studio to its roster, giving operators access to a broader range of high-performing slot content while strengthening the aggregator’s position as a key distribution partner for forward-thinking developers.

Andrew Foster, CEO at AvatarUX, said:

We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform. This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said:

We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform. The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.

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Milena Yeghiazaryan Content Writer

Milena has recently entered the iGaming industry with curiosity, turning the latest industry insights into engaging and accessible content. Passionate about innovation and new opportunities, she enjoys exploring the iGaming world and sharing stories that keep readers informed and up-to-date.

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