RubyPlay expands in Serbia with MaxBet


  • 2 min read
RubyPlay expands in Serbia with MaxBet

RubyPlay, a pioneering B2B iGaming development studio, is strengthening its presence in the Serbian market through a recent partnership with MaxBet, a prominent sports betting and gaming operator in the Balkans.

In this fresh agreement, MaxBet’s extensive customer base gains access to RubyPlay’s diverse portfolio of captivating games, featuring beloved titles like Diamond Explosions 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe.

Since its acquisition by Flutter in September 2023, MaxBet has secured an estimated 20% share of the online market in Serbia, demonstrating consistent growth within the global entertainment group’s framework.

This collaboration underscores RubyPlay’s ongoing dedication to expanding into regulated European markets, aiming to provide top-tier gaming experiences through industry-leading brands.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed excitement about the partnership, stating:

We are delighted to announce our new collaboration with MaxBet, a key player in the Serbian gaming landscape. This venture presents a significant opportunity for us to extend our reach into Serbia and beyond, delivering our exciting game portfolio to MaxBet’s devoted clientele.

Vukašin Marelj, Head of Online Casino at MaxBet, echoed this sentiment, saying:

At MaxBet, our mission is to offer unparalleled gaming experiences to our casino players. Partnering with RubyPlay enables us to enrich our platform with premium content, including their acclaimed Immortal Ways series, catering to the diverse tastes of our players.

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