RubyPlay, an advanced iGaming company, has strengthened its collaboration with PokerStars after successfully introducing its library to the controlled markets of Spain and Romania.
This enhanced companionship with the Flutter Entertainment brand marks a crucial milestone, with RubyPlay’s games surpassing expectations in terms of user engagement and retention during the initial rollout.
Building on the success of their existing titles, RubyPlay is gearing up to create four custom games exclusively for PokerStars. The first of these, Yo Ho Ho, has demonstrated remarkable performance among Italian players, utilizing a high-performing mechanic and captivating features that have resulted in impressive engagement and retention rates.
Players on PokerStars in Spain and Romania can now enjoy the advantages of this fruitful collaboration, as RubyPlay’s immersive slot games are introduced to two additional regulated iGaming jurisdictions.
Dr. Eyal Loz, CPO at RubyPlay, mentioned:
Our team is thrilled to unveiled the enlargement of our partnership with PokerStars, extending our successful collaboration into the markets of Spain and Romania. Prioritizing growth, we eagerly anticipate introducing our diverse portfolio of slot content to audiences in these regions who are eager for engaging and entertaining games. Our gratitude goes to PokerStars for providing us with a platform to showcase our dynamic and forward-thinking content, and we eagerly anticipate continued success in our partnership.
The renewed partnership highlights RubyPlay’s dedication to expanding its presence in regulated jurisdictions globally, following a period of rapid growth throughout 2023. The company is now eyeing entry and expansion into additional markets in Europe and Latin America.
