RubyPlay expands in the Netherlands with Play North


Yana Mardiyan
  • 1 min read
RubyPlay expands in the Netherlands with Play North

RubyPlay, a pioneering B2B iGaming development studio, has finalized an agreement with Play North to deliver its content to the operator group in the Netherlands.

In this fresh collaboration, RubyPlay’s diverse array of distinctive games is now live on Play North’s Dutch-facing casino brand, Kansino, featuring the acclaimed Immortal Ways series.

Furthermore, the studio’s content has seamlessly integrated into Play North’s Pikakasino platform, operating under its MGA license.

This partnership signifies the next phase of RubyPlay’s strategic initiatives to expand its footprint in the Netherlands, where its games have already gained popularity among players in the regulated market.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the collaboration, stating:

Teaming up with Play North marks an exciting milestone as we fortify our presence in the Dutch market. The Netherlands holds significant importance for us, and we are committed to broadening access to our immersive slot titles. Our collaboration with Play North will open doors to new avenues for growth.

Daphne Xerri, Chief Product Officer at Play North, echoed the sentiment, saying:

Partnering with RubyPlay perfectly aligns with our mission to provide our players with the most captivating and immersive gaming content available. RubyPlay’s track record of delivering top-quality games gives us confidence that this partnership will enrich our offerings across both of our casinos.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana\'s goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.