RubyPlay, a leading B2B iGaming studio, has expanded its presence in Italy through a partnership with AdmiralBet, a top online casino operator.
The collaboration has already launched popular RubyPlay titles, including Book of 8 Riches, Grand Express Action Class, Go High® Harvest, and #Alice in the Wild, on AdmiralBet’s platform.
In the coming months, RubyPlay will introduce four additional games weekly, featuring top performers like Elephant Stampede, Immortal Ways® Diamonds, and Go High® Fruit. This strategic rollout reinforces RubyPlay’s commitment to the Italian market, a crucial part of its broader European growth strategy.
Over the past year, RubyPlay has strengthened its position in Italy by securing agreements with major operators, further establishing itself as a trusted content provider.
AdmiralBet, the online brand of Admiral Sport Srl and part of the Greentube Group under NOVOMATIC, has been a key player in Italy’s gaming industry since 2012. With a strong emphasis on security, transparency, and responsible gaming, AdmiralBet combines cutting-edge digital solutions with a retail network of over 100 locations, reinforcing its market leadership.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, mentioned:
Partnering with AdmiralBet, a key player in the Italian gaming market, is an exciting step forward for RubyPlay as we continue to expand our footprint in the country and the wider European region.
This collaboration reflects our dedication to delivering high-quality, immersive slot content tailored to the preferences of local players. We are confident that our diverse portfolio will resonate strongly with AdmiralBet’s audience and further elevate their gaming experience.
Marco Militello, Casino Online Product Manager at AdmiralBet, said:
Our mission is to bring unparalleled entertainment to our players, and RubyPlay’s games are a perfect addition to our offering.
The combination of unique mechanics, engaging themes, and exceptional design ensures our players will enjoy a premium gaming experience, and we look forward to a successful partnership.
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