Are You Watching This?! (RUWT), a leader in real-time Sports Excitement Analytics, has partnered with FanDuel Sports Network to enhance engagement and viewership. Formerly Bally Sports, FanDuel Sports Network is owned by Main Street Sports Group.
Through this collaboration, RUWT will integrate its patented Excitement Analytics into the network’s Customer Relationship Management System, triggering automated, data-driven push notifications. These alerts will highlight key sports moments, ensuring users never miss thrilling live action.
By identifying ‘must-watch’ games in real-time, FanDuel Sports Network can maximize engagement across its portfolio of 30 NBA, NHL, and MLB teams. This approach increases retention among existing users while attracting new viewers.
Additionally, RUWT’s auto-generated storyline summaries enhance the viewing experience by providing compelling narratives about why each game is worth watching, further strengthening audience interest.
Founder, Mark Phillip, the Founder of Are You Watching This?! mentioned:
Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network , and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.
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