SBC Summit will continue to be held in Lisbon, while the Amsterdam event is a brand new addition created specifically for 2027.
Preparations for this new chapter have been underway since October 2024, with detailed planning, close collaboration with partners, and a clearly mapped long term strategy shaping the project behind the scenes. Now that the initiative is going public, it is already emerging as one of the most significant editions the brand has introduced.
To those in betting, iGaming, fintech, and sports technology, Amsterdam is more than just another European host city; it is synonymous with innovation, open dialogue, and progressive regulation. Amsterdam is a city where business is naturally conducted, networking is effortless, and brilliant ideas are not only propagated but also refined and enhanced.
The choice of Amsterdam as the host city for the 2027 edition reflects a deliberate strategic direction.
SBC Summit has become one of the most significant events in the worldwide betting and gaming sector by now. It brought together the largest crowds of visitors, hundreds of exhibitors, and industry, shaping speakers. Choosing Amsterdam as the host city for 2027 shows a strong ambition not just to keep pace with the industry, but to push beyond it.
While the whole points have not been revealed yet, the people attending can expect:
- Executive networking areas for top-level leaders
- A bigger focus on fintech and payment solutions
- Deeper collaboration across sports, casino, AI, and blockchain
- Regulatory discussions with European policymakers
- Investor and startup connection sessions
- Showcases of cutting-edge technology
And of course, the legendary SBC atmosphere, where a mere boardroom discussion can turn into a genuine partnership within just a few days.
In an industry where calendars can be fully booked months or even years in advance, announcing well ahead of time is essential. Firms need time to plan for budgets, marketing campaigns, partnership strategies, and product launches revolving around major events.
By giving the market an early signal, SBC is making a smart strategic play without openly stating it. Amsterdam 2027 is being positioned not simply as another conference, but as a defining moment on the global gaming calendar.
SBC Summit 2027 in Amsterdam is not just about where the event is held. It sends a clear message. The industry is moving forward. European markets are maturing rapidly. Technology keeps accelerating. Cross border collaboration is no longer optional, it is essential.
In line with its innovative and international atmosphere, Amsterdam is the perfect place for such dialogues.
