SIS and Paddy Power have recently inked a substantial, long-lasting companionship agreement, that ensures that patrons of the prominent UK and Irish operator will continue to relish top-notch production services and a rich assortment of horse and greyhound racing content worldwide.
Under this multi-year extension, Paddy Power will retain the privilege of employing SIS’ Complex Automated Production (CAP) system. This will empower the brand with heightened flexibility in managing live broadcast schedules across its primary retail establishments in the UK and Ireland.
Furthermore, this accord grants Paddy Power exclusive access to SIS’ round-the-clock Live Racing Content, encompassing a staggering 38K horse races spanning over 170 racecourses and tracks across five continents. These races include events from the EU, Africa, LatAm, and the US.
David Newton, CCO at Paddy Power at Flutter Entertainment Plc, stated:
This extended commitment exemplifies the fruitful collaboration we’ve enjoyed with SIS thus far, and we are thrilled to persist in delivering SIS’ top-tier and extensive racing content to our valued customers worldwide.
Richard Ames, CEO at SIS, mentioned:
Our association with Paddy Power has endured over time, blossoming significantly, and we’re gratified to extend our partnership. We take great pride in the content assortment within our core racing product, and being able to deliver this to one of the industry’s major players underscores the trust bestowed upon our brand.
Notably, Paddy Power will continue to enjoy prolonged access to SIS’ all-encompassing greyhound service, featuring top-tier greyhound content hailing from the UK and Ireland.