This partnership expands on a previous one between the two companies, which was focusing on one of Bet365’s other operating states, New Jersey. Furthermore, it also follows the two companies’ lottery deal from a couple of weeks ago, which involved SIS’s 49’s brand and further strengthened their relationship.
The contract will involve SIS’s industry-leading esports offerings, with ebasketball scheduled to launch first.
We are delighted to expand the availability of our offerings across the United States, following our previous contract with Bet365 in New Jersey. Expanding across the growing region so quickly is a mark of the excellence of our products and is a great way to start the new year. We are looking forward to providing more American bettors with our top-notch experiences in the near future.
stated the chief executive officer of SIS and the president of SIS Content Services, Richard Ames.
We are excited to continue growing across the United States. Being one of Colorado’s most popular sports, we are certain that our ebasketball content will be quite popular with local players. We are looking forward to expanding further in the future.
commented the vice president of SIS Content Services, Michele Fischer.