Soft2Bet has announced its entry into the US market with a new iGaming brand set to launch in New Jersey by summer 2025.
This expansion follows a market access agreement with Caesars Entertainment and is pending regulatory approval. The move represents a key milestone for Soft2Bet, which already operates across various European and Latin American markets.
In March 2025, the company debuted ElaBet.gr in Greece after securing a local gaming license, introducing exclusive Greek-themed games and live casino tables. This followed its earlier approval for a general gaming license in Spain.
Uri Poliavich, the CEO of Soft2Bet, mentioned:
We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.
Soft2Bet has also integrated its proprietary gamification tool, the Motivational Engineering Gaming Application (MEGA), across its platforms. Designed to enhance player engagement and retention, MEGA has led to a 400% increase in screen time and a 65% rise in net gaming revenue for operators utilizing the system.
The company has yet to reveal specific details regarding the branding or features of its upcoming New Jersey platform.
Further updates, including the official brand name and additional operational details, are expected in the coming months.
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