Soft2Bet, a premier B2B iGaming platform provider, today announced the company’s strategic plans to double growth in 2026 with the launch of new iGaming brands, along with securing at least 5 new licenses and entering several new regulated territories.
The announcement was made during a new public Town Hall, which detailed a year’s growth in 2025, and outlined a strategic pivot toward long-term, institutional scaling.
Highlights of Soft2Bet’s Town Hall included:
2026 Strategy
Since launching a decade ago, Soft2Bet has evolved from an ambitious startup, into a stable, scalable, and leading platform driven by its scalable technology that is redefining gamification, increasing engagement, and customising the player experience.
The company is now operating in diverse markets and entering a phase of long-term growth.
Soft2Bet is accelerating its growth trajectory with three core objectives for 2026:
– Preparing new brand launches, each built with specific target audiences and market logic in mind.
– Striving to double key performance indicators year-over-year, including GGR, revenue, and total portfolio scale.
2025 Growth
In 2025, Soft2Bet strengthened its market position through disciplined execution and technological leadership. The company delivered momentum across all key verticals:
- Revenue: Increased by 85% year-on-year.
- EBITDA: Surged by 103%, reflecting significantly enhanced operational efficiency.
- Sportsbook GGR: Grew by 173%, supported by a 150% increase in turnover.
- Casino GGR: Games GGR rose by 190%, while Live Casino GGR saw a 307% uplift.
Product Innovation
Throughout the year, Soft2Bet expanded its regulatory footprint, securing new licenses and launching with new brands.
A cornerstone of this success was the evolution of Soft2Bet’s proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The company launched new MEGA mechanics in 2025, further setting a new industry benchmark for player engagement and retention.
In a landmark move for brand visibility, Soft2Bet’s premier brands, Betinia and CampoBet, announced Diego Simeone as an official brand ambassador. Simeone’s passion, resilience and culture-first leadership perfectly align with Soft2Bet’s mission to create dynamic, high-performance and player-focused experience.
A Hyper-Local Focus on Customer Experience
A primary strategic shift in 2025 was the transition from centralised international support to a localised model. Soft2Bet achieved 100% native-language support coverage across all priority regions, ensuring that services are deeply integrated into the local culture and player expectations of each active geography.
Soft2Bet’s innovation was widely recognised by the industry in 2025, with the company and its brands securing a combined 17 prestigious industry awards.
