Soft2Bet has introduced Lodur, a fresh Swedish casino and sportsbook that blends Norse heritage with a modern platform, which is local, player friendly in the best possible way.
Drawing from Viking age, mighty fjord nature, and Nordic myths, the brand merges a sleek and highly recognizable entertainment journey with Sweden, centric elements that give the users an instant sense of familiarity even at their first registration.
Lodur gives every detail of the experience for the Swedish players, right from payments to content, thus the gaming journey becomes a very local and hassle-free one. The platform has been integrated with the most popular Swedish payment methods, it is very sports, fan oriented as it focuses on the events the fans follow most, and it offers Live Slots with dealers, all of which are housed in a Swedish, first layout accessible via desktop as well as mobile.
The uniqueness of Lodur lies in its Island system, a game layer always available that keeps track of you and continues with you between sessions. The players can decide to create their own island community while placing bets on sports or playing casino games. By adding new buildings and upgrading the old ones, they can rise their level of
Lodur’s Island is essentially a social casino game. Players gather resources by playing social casino games and later spend those resources on constructing buildings, upgrading their settlement and unblocking more progress. Each upgrade raises the bar for goals and gives more rewards thus transforming short plays into longer and more productive growth.
Soft2Bets Lodur is equipped with a PvP simulation allowing competitive play and which rivals and repeats sessions. Players can raid other islands, defend their own settlement, and try out various strategies as they keep growing. As there is no set end, Lodur is an endless world of progress where building, raiding and upgrading work as a never ending cycle.
Lodur is equipped with MEGA Motivational Engineering Gaming Application (MEGA)
Soft2Bets engagement engine adding missions, challenges and story driven journeys to casino and sportsbook. It is a tool helping brands to improve their player retention through gameplay that is both meaningful and rewarding.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated:
Lodur shows what our product toolkit can do when Soft2Bet’s MEGA is applied to social mechanics and PvP progression. We have built a journey that keeps players building, competing and returning to Lodur, without adding friction to the core experience.
With Lodur, Soft2Bet continues to invest in brands that are local by design, combining strong creative identities with high-quality UX, performance-led delivery and compliance-by-design, giving players a safe and accommodating experience that fits their market.
