Soft2Bet’s Betinia shortlisted in EGR Marketing and Innovation Awards


Yana Mardiyan
  • 1 min read
Soft2Bet’s Betinia shortlisted in EGR Marketing and Innovation Awards

Soft2Bet proudly announces that Betinia, its esteemed brand in Denmark and Sweden, has been nominated in five categories for the prestigious EGR Marketing and Innovation Awards 2024.

These nominations underscore the remarkable efforts of the Betinia team in excelling within Europe’s fiercely competitive and regulated markets.

Betinia’s nominations span across the following categories:

  • Best Native App
  • CRM Campaign
  • Innovation in Sports Betting
  • Innovation of The Year
  • Responsible Gambling Marketing Campaign of the Year

These accolades reflect Betinia’s evolution into one of the industry’s most forward-thinking and inventive operators.

Oksana Tsyhankova, CMO of Soft2Bet, remarked:

Securing nominations in five categories is a testament to the dedication of our technical, product, and marketing teams. Betinia’s triumph in these highly competitive and regulated markets showcases our B2C proficiency in driving engagement, retention, and revenue growth.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana\'s goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.

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Soft2Bet is a leading platform provider and operator group delivering casino and sports betting brands in competitive markets. The company builds proprietary technology, including MEGA (Motivational E...