To celebrate the milestone of launching its 100th brand in 2025, SOFTSWISS will stage an unprecedented live show at SiGMA Central Europe 2025, the real-time, pit-stop-style assembly of an Alfa Romeo 4C Launch Edition.
The completed car will be presented to the client behind the 100th brand on the final day of the event, marking the first-ever live vehicle assembly at an iGaming exhibition.
Over the course of three days, a professional crew will transform SOFTSWISS Stand 4015 into a high-speed pit lane, building the Alfa Romeo 4C Launch Edition right on the show floor. The hands-on activation sets a new benchmark for immersive brand experiences in iGaming, giving attendees the chance to actively participate in assembling a sports car themselves.
Throughout the showcase, expert mechanics will demonstrate how racing technology reflects the engineering behind SOFTSWISS solutions, emphasizing real-time analytics, scalability, and automation. The live build will culminate on November 6 at 13:00, when the finished car is officially gifted to the SOFTSWISS partner whose brand marked this historic milestone.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, commented:
Every milestone we reach is a collective success. Launching 100 new brands this year is proof of the trust our partners place in SOFTSWISS, and we’re proud to share this achievement together. This car stands for precision, collaboration, and speed, values that unite both racing and iGaming. More than a celebration, this live build is a statement: innovation isn’t something we talk about, it’s something we show — live, in motion, and in front of the entire industry.
Another key highlight of SiGMA Central Europe 2025 will be the unveiling of the 2026 iGaming Trends Report, one of the most anticipated annual insights in the industry. Developed in collaboration with NEXT.io, the report provides a deep analysis of the emerging technologies, regulatory changes, and market movements set to define the upcoming year.
The launch will take place on November 5, from 12:00 to 16:00 CET, during the 2026 iGaming Trends Marathon by SOFTSWISS at Stage 2: People, Partners & Performance. The four-hour session will gather international experts for keynotes and panel discussions exploring the challenges and opportunities ahead, from evolving regulations and player engagement to platform scalability and AI-driven operations.
