SOFTSWISS strengthens strategy with new director appointment


Ani Ghahramanyan
  • 1 min read
SOFTSWISS strengthens strategy with new director appointment

SOFTSWISS has appointed Max Trafimovich as its new International Non-Executive Director.

In this role, Max will offer strategic guidance and independent advice on business matters.

Trafimovich has been with SOFTSWISS since 2013, beginning as a Business Development Manager and progressing through key leadership roles, including Sales and Marketing Director and, most recently, Chief Commercial Officer. He has been a driving force behind the company’s international growth, playing a vital role in market expansion and M&A activities, contributing significantly to SOFTSWISS’ ongoing success.

Ivan Montik, Founder of SOFTSWISS, mentioned:

Max’s deep understanding of our business and his brilliant business skills have been invaluable assets to SOFTSWISS. We are confident that in his new role as International Non-Executive Director, Max will continue to provide insightful guidance that will propel our company to new heights.

Max Trafimovich, International Non-Executive Director, added:

As SOFTSWISS continues moving forward with steadfast ambition, I’m excited to take on this new challenge. This role offers a unique opportunity to look at the business from a wider perspective – to spot patterns, connect the dots, and bring forward transformative ideas. I look forward to contributing to our long-term strategy in a more independent and cross-functional way.

Max’s appointment reflects SOFTSWISS’ ongoing focus on strengthening its leadership and boosting strategic decision-making as the company continues to grow in the ever-evolving iGaming space. He’ll be representing SOFTSWISS at the SiGMA Americas Summit, happening from April 7-10, 2025, at the Transamerica Expo Center in São Paulo, Brazil. Max will be on-site alongside a multi-departmental SOFTSWISS team, including Latin America’s Non-Executive Director Rubens Barrichello, who will join at Stand M85 and take the stage as a keynote speaker.

Ani Ghahramanyan Content Writer

Ani has recently stepped into the world of iGaming and is on a mission to turn the freshest insights into compelling content. With being excited by the journey she started, she is ready to share the most vibrant and innovative possibilities within the iGaming sphere with you.


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