Sponsorship Sector Report – Gambling & Betting Americas 2024 report is unveiled

The “Sponsorship Sector Report – Gambling & Betting Americas 2024” is now available on ResearchAndMarkets.com.

This report provides an in-depth analysis of the gambling and betting industry across the Americas, highlighting major active brands and recent trends in sports sponsorship.

American Football leads in gambling and betting expenditure within the Americas, with the NFL’s partnership with Caesars Entertainment being the top deal, valued at an estimated $40 million annually. Soccer, with 117 deals, leads in deal volume and ranks second in annual value. Basketball is among the top three sports for both deal value and volume, with the NBA securing the top four deals in annual value within the sector.

The largest deal in the gambling and betting sector in the Americas is UFC’s $350 million, five-year partnership with DraftKings. The NFL’s partnerships with FanDuel, DraftKings, and Caesars Entertainment follow, each worth $40 million annually. Teams and federations receive nearly 75% of the total spend from gambling and betting brands in the region.

American brands dominate the sports sponsorship market in the Americas, with companies headquartered in the region securing 383 deals worth over $1 billion annually. BetMGM is the most active brand, with 33 deals, including a major partnership with MLB. The top four most active and highest spending brands are BetMGM, DraftKings, FanDuel, and Caesars Entertainment.

This comprehensive report provides detailed insights into the gambling and betting sector across the Americas, covering key brands and recent movements in the sports sponsorship industry.

Key Topics Covered:

1. Key Information and Background
2. Market Insights: Sector Sponsorship Deal Trends
3. Sector Analysis:
   • Sector Summary
   • Top 10 Sports by Value and Volume
   • Product Category Breakdown
   • Major Sporting Properties Breakdown
   • Key Product Sponsorship Markets
   • Biggest Deals
   • Expiring Deals
4. Case Study:
   • UFC and DraftKings
5. Brand Analysis:
   • Brand Summary
   • Brand Spend per Location
   • Most Active Brands
   • Biggest Spenders
   • Key Brands Analysis

Company Coverage:

• Betano
• BetMGM
• Betway
• Caesars Entertainment
• Caliente
• DraftKings
• FanDuel
• Jackpocket
• PointsBet
• Sportradar

Follow our Telegram channel