Sportradar is further placing its bets on the iGaming sector through its fresh brand Playradar that is supposed to integrate sportsbook and casino content into one single product for operators worldwide.
This new division aims to offer the so-called gaming ecosystem which they claim is a fully connected one, by consolidating different verticals into one session. Ex-Playtech CEO, Edo Haitin who is now EVP of iGaming, is running the show.
Playradar is going to focus only on regulated markets and its first wave will feature the UK, North America, and Latin America among others. The brand is planning to introduce a wide range of content over the coming months, such as classic table games, arcade-style games, slots, and even virtual reality experiences. Besides that, each product is expected to be equipped with responsible gaming features alongside integrity measures.
Carsten Koerl, Founder and CEO of Sportradar, commented:
iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.
With more than 20 years of experience in the gaming industry Haitin an experienced iGaming professional, is likely to significantly contribute to product development. The plan is to combine live and recorded sports data, audiovisual streaming, and casino content into one smooth, 24/7 entertainment experience that will be backed by a dedicated 24/7 operations hub.
Seeing Playradar as an intelligent next step that depends on the company’s readily available skill sets, Sportradar opted for it. The company intends to keep its in-house game development, sports data infrastructure, streaming technology, and global distribution network to not only raise awareness but also attract potential clients. Besides this, the general belief is that marketing and player engagement tools of the company will help partners increase acquisition, retention, and overall player value. Lately, the company has made its first steps in the iGaming sector by entering a market like Brazil, which it has used as a springboard to the major Playradar launch.
Haitin added:
By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.
