One of the UK’s leading independent bookmakers, Star Sports, has begun trading in Australia after receiving Victoria’s Wagering and Betting Licence.
Well-known for their prominent racecourse pitches and prestigious high street shops, including in London’s Mayfair, the firm will now be operational online across Australia.
Shane Ciurleo, who has been appointed Star Sports’ General Manager in Australia, said:
I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the Star Sports brand ethos and values.
Ben Keith, owner of Star Sports, said:
I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the upmost confidence in the team Down Under. It was a lifelong ambition to trade at the prestigious Melbourne Cup and with great thanks to the Waterhouse family, it became a reality last year. We at Star Sports believe in bookmaking and are very excited to begin operating in Australia.
