Susana Giménez, one of the greatest TV legends, has officially teamed up with the online gambling platform bplay, becoming the new face of the brand. It is her first step in a new promotional campaign mainly highlighting the company’s increasing focus on its online casino offerings.
The creative agency TombrasNiña came up with the concept of the marketing campaign. The motto of the campaign is “Your online casino. And everyone’s too.” The companies behind the project claim that the idea which combines entertainment, elements of pop culture, and online gaming into a single, understandable message helps to strengthen the emotional connection with the audience in Argentina.
Susana Giménez has been one of the most influential and well-known TV personalities in Argentina, so the agency decided to make her the face of the campaign. Her close association with entertainment and game-related content over the years makes her a very good fit for the campaign as well as the main personality featured in all the promotional materials.
For the creative team who are backing this project, the collaboration acts as a manifestation of the company’s progressive moves to further consolidate its standing in the fiercely competitive online casino space. Indeed, the alliance marks a significant stepping stone towards the strategy of increasing bplay’s presence.
Nicolás Defferrari, Chief Creative Director at TombrasNiña, noted:
We are very happy to accompany bplay in this new stage, where the company focuses on online casinos and renews its relationship with consumers. Susana is an Argentine icon associated with games and fun, which makes her the perfect partner to bring freshness to the platform.
In their view, incorporating a renowned personality in this public figure can significantly influence the brand’s positioning in the long run.
Tomás Cortés, Chief Marketing Officer at bplay, said:
The addition of Susana is a milestone in our company’s history. We wanted to take one step further in our entertainment offer and do it together with an Argentine icon who has been linked throughout history to gaming and entertainment. With this campaign, we strengthen our position as leaders in the online casino industry while bringing together popular culture, proximity, and responsible gaming in an experience designed for our users.
