Symplify signs enhanced partnership with Playbook Engineering


  • 2 min read
Symplify signs enhanced partnership with Playbook Engineering

Symplify, the Stockholm-based leader in CRM and AI cloud solutions, has deepened its collaboration with platform provider Playbook Engineering.

The renowned global betting platform serves a robust lineup of esteemed brands, such as StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Expanding on their fruitful partnership, Playbook Engineering is granting its clients access to Symplify’s comprehensive CRM ecosystem. This integration empowers operators to forge deeper connections through Symplify’s exclusive CRM tools, data hub, and diverse communication channels, with a keen emphasis on email, SMS, dynamic web content, and browser push notifications.

Playbook Engineering’s partners stand to gain from Symplify’s Campaign and Journey Builder modules, alongside robust site conversion testing capabilities. These modules empower brands utilizing the Playbook platform to craft personalized, AI-optimized experiences for their audiences. This specialized expertise in refining marketing strategies promises to significantly heighten customer satisfaction and bolster lifetime value.

Christoffer Feldt-Sørensen, Head of Sales at Symplify, remarked:

Expanding our partnership with Playbook Engineering means that its flagship brands can harness our full suite of CRM and AI cloud solutions to fuel their growth. The outcomes thus far have been exceptional, and we anticipate continued success with these new brands.

Luke Cousins, Commercial Director at Playbook Engineering, added:

Symplify consistently demonstrates its prowess as a top-tier customer engagement solution for our array of brands. We’re confident that these new operators will experience an immediate boost in engagement and revenue.


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