Established in 1997, the company had a target of revolutionizing the virtual wagering world and offering a secure and enriched betting experience, Kindred Group swiftly emerged as a trailblazer and pioneer, amassing a devoted global clientele. A sought–after platform for sports wagering, as well as online casino and skill games, was introduced.
The Marketing Chief at Kindred Group, Sam Mead mentioned:
Our team is thrilled to create a powerhouse with Leeds United via this exciting cooperation. Our sponsorship model, renowned for its excellence, brings advantages not only to the clubs but also to their networks. As we embark on this season, we remain dedicated to advancing these advantages and making a lasting impact.
Paul Bell, CEO at Leeds United, remarked:
We extend a warm greeting to Unibet as our main training wear companion. It is delightful for us to continue our enduring connection with the Kindred Group, exemplified by the 32Red brand, which proudly adorned our sportswear during the triumphant promotion as Championship Champions during the 2019/20 season.
Kindred Group stands at the forefront of the safer gambling sector, recognized as an industry leader. They have developed a comprehensive diapason of tools and in–house tech to assist clients in mitigating the risks associated with gaming. Notably, in 2020, Kindred Group achieved a significant milestone by establishing itself as the inaugural worldwide online gambling company to publicly declare its commitment to achieving 0 profit from adverse gambling. This unwavering dedication is encapsulated in their transformative initiative called the “Journey Towards Zero.”