White Hat Gaming, a prominent B2B, has launched its Player Account Management system in companionship with Bally’s Corporation in Ohio. This milestone marks the initial stage of the operator’s strategic enlargement of its sportsbook offerings.
Bally’s will progressively introduce its services across multiple states by using White Hat Gaming’s top-tier PAM solution. This solution has undergone rigorous testing to meet the highest benchmarks, ensuring a sturdy and adaptable operational framework.
The comprehensive PAM solution encompasses an array of features, including CRM-driven marketing assistance, an exclusive cashier system, an extensive array of payment methods, round-the-clock user assistance, and a wide selection of tools for player safeguarding.
Phil Gelvan, Chief Executive at White Hat Gaming, said:
Our team is overjoyed to announce the implementation of our PAM platform for Bally’s in Ohio, marking a significant milestone within our exclusive collaboration with this esteemed operator group. Backed by our distinctive Traveling WalletTM feature, proprietary cashier system, and comprehensive responsible gaming tools, Bally’s is excellently positioned for a successful venture in The Buckeye state. Our unwavering dedication lies in replicating this triumph in Ohio and extending consistent PAM technology support to Bally’s across various markets in the upcoming times.
Robeson Reeves, CEO at Bally’s, said:
As we progress in broadening our digital influence throughout the US, complementing our strong foundation in retail operations, we are delighted to partner with a company that shares our zeal for innovation and development. The collaboration with White Hat Gaming brings us immense excitement, and we eagerly anticipate propelling our expansion with the aid of their cutting-edge platform. This platform resonates with our aspiration to establish ourselves as the foremost and comprehensive hub for seamlessly integrated casinos and resorts, online sports wagering, and iGaming solutions. This further underscores our dedication to achieving the highest standards of quality and progress.
Included within the PAM offering is White Hat’s acclaimed and inventive Traveling WalletTM solution, which is poised to be deployed as additional state launches come into play. This distinctive feature enables players to seamlessly utilize their unified app, account balance, bonuses, and loyalty benefits across various states. The Traveling WalletTM has demonstrated its effectiveness in boosting player retention and significantly elevating the user experience, particularly benefiting players who were previously located outside the state.