Worcestershire County Cricket Club has announced a multi-year partnership with Dafabet, one of the largest online betting platforms globally.
This partnership enhances Dafabet’s extensive sports sponsorship portfolio, which includes collaborations with clubs in the English Premier League, Scottish Premiership, and elite cricket.
As part of Worcestershire’s digital expansion, Dafabet, based in Asia, will become the headline sponsor of the club’s live streaming service. In the past two years alone, this service has garnered nearly 14 million views worldwide.
Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, stated:
We are thrilled to announce our partnership with Dafabet and welcome them to the Worcestershire family. We are impressed by Dafabet’s commitment to safer gambling and their ambition to become the world’s most innovative gaming platform. Having them on board as our Official Live Stream Partner is a significant boost to our objectives on and off the pitch.
John Cruces, Head of Sponsorship at Dafabet, commented:
We are pleased to partner with Worcestershire as we continue to expand our presence in sports. Their live streaming platform will help us both increase our global reach. We wish them the best of luck for the upcoming season.
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