Xtremepush, the foremost omnichannel customer engagement platform fueled by a real–time Customer Data Platform (CDP), has entered into an extensive partnership with The Pools, a renowned British brand.
This collaboration aims to equip The Pools with a sought-after set of solutions from Xtremepush’s integrated platform, facilitating the digital transformation of the operator.
Formerly recognized as The Football Pools, The Pools has recently rebranded with a new app and is incorporating Xtremepush’s platform into its strategy, adopting a player-centric approach that leverages technology to engage modern gaming enthusiasts across various products such as sports betting, casino games, and lotteries.
In addition to bringing a set of optimization and automation Customer Relationship Management (CRM) tools, coupled with an enterprise–grade CDP for delivering personalized and relevant messages, Xtremepush will also supply The Pools with tailor-made, exclusive free-to-play (F2P) games. This initiative solidifies a fully unified omnichannel solution.
Rob Pryce, Chief Revenue Officer at Xtremepush, said:
Securing this partnership with The Pools marks a momentous milestone for Xtremepush, representing one of the initial collaborations to seamlessly integrate our fully unified platform following the acquisition of Thunderbite earlier this year. The Pools, being an iconic brand, presents a tremendous honor for us, particularly as they navigate a pivotal phase in their business’s digital transformation. Our shared commitment to a customer-centric approach and the innovative potential of the bespoke free-to-play games, seamlessly integrated into our CRM platform, fuel the excitement for both organizations.
Steve Talbot, Chief Commercial Officer at The Pools, said:
Xtremepush’s integrated platform stands out as a true game-changer in the realms of activation, retention, CRM, and loyalty. We take immense pride in being the pioneering company to fully embrace and integrate this transformative technology. The Pools holds a special place as an iconic and cherished brand in Britain, and we are leveraging this legacy to establish a welcoming hub for the contemporary gaming enthusiast seeking substantial wins from modest wagers. The array of solutions offered by Xtremepush has left a lasting impression on us, with a special nod to the bespoke free-to-play games they’ve custom-designed for our platform. We are confident that these offerings will be exceptionally well-received by our players.
The initial F2P game slated for launch following this collaboration is Football Squares, a bingo-style scratchcard centered around various football events on a given day. Through Xtremepush’s CRM platform, The Pools will receive real-time triggers and insights, enabling the acquisition of measurable F2P data.
This partnership holds significance as The Pools emerges as one of the initial clients to adopt the fully unified platform subsequent to Xtremepush’s acquisition of Thunderbite in September 2023. This strategic acquisition was orchestrated to redefine player engagement, gamification, and loyalty within the iGaming industry.