Xtremepush, a premier provider of AI-driven CRM and loyalty marketing solutions, is expanding its presence into São Paulo as part of its ongoing investment in the Latin American region.
To spearhead this initiative, Álvaro Camargo, a seasoned expert in sports betting and CRM, has been appointed as the Country Manager. Camargo will assemble a dedicated team to ensure that Xtremepush’s clients and partners in Brazil receive comprehensive support for their CRM, loyalty, and gamification requirements.
Prior to joining Xtremepush, Camargo served as the Operations Director at WeContent, a prominent digital marketing firm specializing in iGaming in Brazil, since 2016. With extensive experience in CRM, Camargo has been utilizing the Xtremepush platform as a client for several years.
Xtremepush will showcase its offerings at the upcoming SBC Summit Rio, where Camargo will be in attendance alongside CEO Tommy Kearns, who will participate in the panel discussion on ‘AI Revolutionizing the Future of Betting Products’. Following the unveiling of its innovative AI solution at ICE London, Xtremepush will be available at the event to elucidate its advantages to attendees in Rio.
The establishment of the São Paulo office and the appointment of Camargo mark the latest phase in Xtremepush’s expansion strategy in LatAm, following recent partnerships with key players such as Vibra Gaming, Playr.Bet, Betsul, and Arena Esportiva.
Xtremepush will be present at SBC Summit Rio (Stand A560) next week, with CEO Tommy Kearns scheduled to speak on the ‘AI Revolutionizing the Future of Betting Products’ panel at 11:20 local time on Thursday, February 7th.
Tommy Kearns, CEO of Xtremepush, said:
In 2024, Brazil and the broader LatAm region hold significant strategic importance for Xtremepush, making the opening of our inaugural office in São Paulo an exceptionally thrilling endeavor. With vast opportunities abound in Brazil, and a solid foundation already established, we’re poised for rapid expansion. I’m thrilled to extend a warm welcome to Álvaro as he joins the Xtremepush family. Having known him for quite some time, his profound understanding of Brazilian marketing and CRM is invaluable. Given Xtremepush’s distinctive blend of AI-powered CRM, gamification, and loyalty marketing, I am confident that Álvaro will make an exceptional addition to our team.
Álvaro Camargo said:
I am thrilled to be joining Xtremepush at this pivotal moment in the history of sports betting and gaming in Brazil. Having experienced the Xtremepush platform firsthand as a customer, I’ve witnessed its immense value in player retention. As demonstrated in the US market over recent years, while acquisition is crucial, long-term success hinges on retention, and Xtremepush’s platform is tailor-made for the Brazilian market. Timing couldn’t be more opportune, especially with the upcoming SBC Summit Rio next week. I eagerly anticipate engaging with companies seeking to elevate their CRM and loyalty marketing strategies to unprecedented heights.
