Yggdrasil expands MENA reach with BetArabia deal


Yana Mardiyan
  • 1 min read
Yggdrasil expands MENA reach with BetArabia deal

Yggdrasil has further enhanced its commercial footprint in regulated markets after partnering with BetArabia, the sole licenced online casino in Lebanon.

The deal gives customers of BetArabia access to Yggdrasil’s vast slot offering, which combines engaging mechanics with iconic franchises such as the Vikings and Golden Fish Tank series.

In addition, Yggdrasil will provide a full array of third-party content from its YGG Masters studio partners, which includes proprietary titles from 13 boutique providers.

BetArabia is the online arm of Casino Du Liban, occupying a monopoly in the country after being granted a licence by the Lebanese Ministry of Finance in 2022, covering both sports betting and iGaming.

The partnership with BetArabia becomes the latest commercial deal signed by Yggdrasil in recent weeks, after similar agreements that has seen the provider expand its global reach.

Jose Kadala, Commercial Director at Yggdrasil, said:

This collaboration marks an exciting step for us as we enter the Lebanese market for the first time. Our product suite has been proven to resonate with players all over the world, and the MENA is an exciting, growing region where we are confident that our games will make an impact.

Olga Degtiareva, Client Success Manager at Yggdrasil, said:

As the first and only licensed operator in the market, BetArabia hosts many of the nation’s most successful games, and we believe our engaging and innovative titles alongside timeless classics will elevate the casino’s offering even further. I’m excited to be part of this partnership and the journey ahead in the MENA market.

Tigran Geghamyan, Chief Operational Officer at BetArabia, added:

This partnership is more than just content integration, it’s a strategic move to elevate the entire online gaming experience in the Middle East. By combining Yggdrasil’s world-class games with Betarabia’s deep regional insight and commitment to premium service, we’re bringing something truly unique to players across the region. This is a new standard, and we are proud to lead it. A huge thank you to our brilliant teams and to Yggdrasil for making this possible. This is just the beginning; the future looks thrilling.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana's goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.

Yggdrasil, established in 2013, provides top-notch software solutions for casino partners. The provider could position itself among the high-ranked companies, having authoritative awards in the backgr...