7777 Gaming, a B2B iGaming provider headquartered in Bulgaria, has joined forces with Scientific Games, becoming the ninth studio partner in their iLottery program.
Through this collaboration, 7777 Gaming’s array of online lottery games will now be featured on Scientific Games’ SG Content Hub Partner Program, granting access to a selection of licensed properties from the provider.
Established in 2020, 7777 Gaming offers a diverse range of online casino games, iLottery solutions, Jackpot offerings, marketing solutions, draw-based games, scratch cards, and more. Holding licenses to operate in Bulgaria and Romania, the company has forged partnerships with various iGaming aggregators and platform providers.
Elena Shaterova, Chief Commercial Officer at 7777 Gaming, expressed excitement about the partnership, noting its significance as a milestone for the company. She emphasized the opportunities presented by integrating their lottery digital games into the SG Content Hub Partner Program, enabling them to showcase their portfolio to a global audience of lottery operators.
Steve Hickson, VP of Digital Games at Scientific Games, welcomed 7777 Gaming as a new partner, highlighting the synergy between their offerings and Scientific Games’ commitment to providing top-notch digital lottery content. Hickson emphasized the rapid development of the SG Content Hub Partner Program, aimed at offering customers seamless access to premier content in the industry.