888 Holdings, a global casino entertainment company that completed the acquisition of William Hill earlier this year, has shared insights into its endeavors to champion safer gambling within its business as part of the ongoing Safer Gambling Week.
The company views this initiative as a valuable chance to assess its advancements.
The Head of Compliance Policy, Retail & Sportsbook at 888 Holdings, Mark McCaffrey underscored the commendable hard work of the company’s shop employees who maintain strong connections with their clientele. McCaffrey highlighted that 888’s genuine concern for its users affords it a pivotal edge in the realm of safer gambling.
Furthermore, McCaffrey highlighted several new features and modifications leveraged by 888 to safeguard consumers from potential harm. Among these is the introduction of exception reporting, enabling 888 employees to identify players at risk by monitoring changes in their behavior.
Together with these actions, 888 has implemented a novel cost-effectiveness strategy to enable significant dialogues at critical junctures in the customer experience. Additionally, the business has improved the system that employees use to record relationships with clients and actions, providing a more thorough view of the customers’ contacts with the business.
While acknowledging the strides made, McCaffrey stated that there is still work to be done in further advancing their devotion to safer gambling.