Prediction market platform ADI Predictstreet has signed a strategic deal with DAZN to integrate its technology directly into DAZN’s ecosystem.
Under the agreement, ADI Predictstreet will be embedded into live streams, enabling interactive features such as real-time predictions, sentiment tracking, and fan engagement tools across major sporting events. The integration will enhance DAZN’s broader offering, which already includes live and on-demand content, scores, news, betting, and FanZone features.
Built on ADI Chain’s blockchain infrastructure and trained on official FIFA data, the platform allows users to forecast match outcomes and tournament statistics. The partnership follows ADI Predictstreet’s role as FIFA’s official prediction market partner ahead of the 2026 World Cup, which is expected to act as a key launch platform.
ADI Predictstreet’s CEO Dimitrios Psarrakis said:
This partnership marks a defining moment in how audiences will experience sport. By combining DAZN’s unmatched reach with ADI Predictstreet’s real-time participation layer, we are transforming fans from spectators into active participants.
The move also reflects DAZN’s growing interest in prediction markets. Earlier this year, the company partnered with Polymarket to integrate similar functionality into its platform.
DAZN CEO Shay Segev said the deal supports the company’s strategy to make sports more interactive:
DAZN is redefining sports entertainment by making it more immersive, interactive and connected for every fan. Partnering with ADI Predictstreet allows us to embed real‑time prediction directly into the live viewing experience, turning insight and sentiment into a native part of how fans engage with the world’s biggest sporting moments. With the FIFA World Cup 2026 as a catalyst and our platform as the engine, this partnership is a major step forward in how fans experience sport.
