The Argentine Football Association (AFA) and SmartSoft Gaming, an innovative casino games provider, have renewed their partnership, with SmartSoft becoming AFA’s regional sponsor in Europe.
This extends their previous agreement, where SmartSoft was a digital sponsor for the European market.
The renewed partnership will allow SmartSoft to expand its presence, driving innovation and creating more engaging experiences for its partners. This marks another milestone in AFA’s global growth, strengthening the appeal of the Argentine National Football Team to European fans.
Founded in Georgia in 2015, SmartSoft blends gaming and gambling with cutting-edge features and immersive visuals, setting new standards in the industry. As part of the partnership, SmartSoft’s partners will gain exclusive access to autographed jerseys, match tickets, and special opportunities with the Argentine National Team.
AFA President Claudio Tapia expressed pride in this renewed agreement, emphasizing its role in connecting with fans across Europe and supporting AFA’s international growth. Leandro Petersen, AFA’s Commercial Manager, highlighted this deal as a confirmation of AFA’s global strategy. Guga Gotsadze, SmartSoft’s CEO, shared enthusiasm for continuing this collaboration, uniting gaming and football to create new opportunities.
This partnership further demonstrates SmartSoft’s commitment to innovation and growth, solidifying its presence in the global gaming and sports market.