Altenar to appoint Sam Hill as Sales Director


  • 3 min read
Altenar to appoint Sam Hill as Sales Director

Altenar, a leading provider of sportsbook and iGaming software, has strengthened its leadership team by appointing Sam Hill as its Sales Director.

With nearly 15 years of experience in the industry, Hill’s addition underscores Altenar’s commitment to expanding its global presence. He began his journey in the betting sector in 2010, progressing to roles such as Business Development Director at Betgenius, Head of B2B Sales at BetVictor, and most recently, Senior Sales Director at IMG.

In his new role, Hill will lead Altenar’s sales efforts, forging strategic partnerships worldwide, with a focus on regions like LatAm and Europe. Drawing from his prior experience as a client of Altenar’s award-winning sportsbook, he will drive the company’s sales strategy, tailoring it to diverse jurisdictions to boost revenue and foster company growth. Collaborating closely with the commercial team, Hill aims to enhance Altenar’s product offerings and provide added value to both new and existing clients.

Charlie Williams, Altenar’s Commercial Director, expressed enthusiasm about the recent appointment, stating:

We are thrilled to welcome Sam Hill, a seasoned industry veteran, to our sales team. Sam’s extensive experience will bolster our business growth and facilitate our expansion into new markets. His deep understanding of the industry landscape and commitment to data-driven approaches will drive ongoing enhancements to our product lineup, delivering added value to both current and prospective clients. I eagerly anticipate collaborating with Sam and celebrating the numerous successes ahead for our sales team.

Sam Hill, Altenar’s Sales Director, shared:

Having collaborated closely with Altenar on data and streaming previously, I’ve always admired the company’s initiatives. Witnessing their growth firsthand, I’m thrilled to join their team. Altenar is currently experiencing a promising phase with abundant growth prospects. My focus will be on acquiring high-value clients and enhancing relationships with our current suppliers, which is a significant draw for me.


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