Genius Sports has reached an agreement to furnish KingMakers, a prominent African betting operator group, with an array of in-play trading services.
Under this agreement, the Nigerian-focused arm of BetKing will integrate Genius Sports’ modelled odds feed for significant football tournaments, including the Premier League, Serie A, and FIBA Basketball.
Moreover, the trading services content integration will cover all major European and South American football leagues.
Will Westcott, the head of business development at Genius Sports, remarked:
Given the escalating popularity of in-play betting in Africa, we are thrilled to assist BetKing in realizing its online sports betting ambitions in Nigeria by delivering the swiftest and most dependable live content available for key sports.
Tim Smeets, the trading director at KingMakers, emphasized that this partnership “will empower them to deliver top-tier betting experiences for BetKing users in Nigeria.”
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