Genius Sports, a global leader in real-time sports data, announced an agreement with Kalshi to provide the next-generation financial exchange with official data, marketing, media and integrity services.
Having established the market for official sports data across a variety of regulated industries, Genius Sports will provide Kalshi with the highest quality, real-time data across its full soccer portfolio. This includes the English Premier League, Serie A, Liga MX, Argentine Primera División, French Ligue 1 and more.
By using verified official data as a consistent source of truth to settle sports prediction market contracts, the agreement is designed to enhance transparency while reducing reliance on unofficial or delayed data sources.
Adam Barrick, Head of Sports Partnerships at Kalshi, said:
As the prediction market ecosystem continues to expand at a rapid pace, the use of official data and integrity services is more important than ever. We’re proud to partner with Genius Sports, with their proven track record in providing the highest quality sports data and working alongside leagues to protect the transparency of sporting competitions.
To further strengthen market transparency and safeguard the integrity of sports, Kalshi will participate in Genius Sports’ established information-sharing processes, restricting certain market types and enhancing visibility.
Sean Conroy, EVP of Rights & Partnerships, at Genius Sports, said:
Prediction markets will scale on a foundation of trusted, fast and accurate data, reliable technology and robust integrity services, and that is exactly where Genius Sports is uniquely positioned. This partnership with Kalshi demonstrates how we can provide the essential technology layer that enables accurate and transparent sports markets. As this category grows, we believe Genius Sports will play a central role in shaping its development while helping protect the integrity of sports.
Genius Sports will help to drive Kalshi’s continued audience growth through marketing services, including its Legend-owned media properties.
