Kalshi today announced it’s entering into exclusive, multi-year brand partnerships with five club teams: The Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants.
The collaborations will include in-stadium signage, plus social, online, radio, and fan activations. The Dodgers partnership, for instance, will include Kalshi-branded LED signage around Dodger Stadium, as well as grant the platform naming rights for the stadium’s Gold Glove Bar. Fans will have access to Kalshi-specific offers and exclusive on-site activations throughout the season in Centerfield Plaza.
Baseball markets on Kalshi have exploded in popularity over the last year: baseball-related trading volume is up 36x YoY.
Adam Barrick, Head of Sports Partnerships at Kalshi, said:
The idea is that fans are already engaging with their favorite teams on Kalshi, so it only makes sense to extend that fandom to some of the most beloved baseball teams in America.
Following Kalshi’s increased emphasis on forming partnerships with sports parties, Kalshi has signed a club deal with Chicago Blackhawks in the past, which includes co-marketing, arena signage, and local broadcast branding.
With this addition of five partnerships with baseball organizations, Kalshi is expanding the scope of that strategy. According to Kalshi, trading volumes with contracts in baseball have increased by 36 times from last year; however, Kalshi has not published any details on the metrics used and the overall figures.
Kalshi is continuing to develop league-level cooperation with MLB as it tries to penetrate into sports prediction market sector.
