BetMGM to be launched in the United Kingdom

Fri 18 Aug, 2023
1 min read

BetMGM, a well-known sportsbook label is entering the United Kingdom, which is unveiled by MGM Resorts International.

This is how MGM Resorts starts its plans to expand its BetMGM brand internationally. LeoVegas, a Sweden-based casino company that MGM Resorts purchased in the previous year, delivered the tech framework as well as the platform around which the recently released BetMGM product was constructed.

MGM Resorts Chief Executive, Bill Hornbuckle, said:

With a well-established reputation in the world of iGaming, BetMGM is poised to greet global users onto dedicated platforms tailored to their needs. This declaration marks a significant stride in our global enlargement strategy, a journey that has gained momentum following our procurement of LeoVegas.

The virtual products of BetMGM UK encompass expansive jackpot opportunities, fidelity incentives, captivating promos, and slot game offerings. This new combination of iGaming interaction draws on the respected BetMGM identity and builds on the premium heritage of Las Vegas-based MGM Resorts, providing an engaging virtual experience for UK iGaming enthusiasts.

Accessible via both mobile and web versions, the website is already live. These advancements are scheduled for rollout before a comprehensive nationwide media release in the middle of September.

Gary Fritz, MGM Resorts International Interactive’s President, mentioned:

The accomplishments our company has achieved in North America via BetMGM have been remarkable, and we hold a steady belief in our capacity to replicate this triumph in other regions, commencing with the UK. Given the country’s well-established landscape in iGaming, our team is convinced that BetMGM will offer significant pertinence to wagerers and enthusiastic iGaming participants.

MGM Resorts and Entain joint venture, BetMGM, is still committed to managing the BetMGM brand in North America. Using Entain’s tech and expertise is a huge part of this commitment. LeoVegas is accessible in 9 different countries throughout both the EU and Canada.