The partnership between the three companies will soon expand the reach of microbetting to the state of Indiana. While it is still awaiting regulatory approval, the organizations plan for a full-scale launch in the near future.
As the collaboration is equity-based, the parent company of the Indiana branch of Caesars, EBCI Holdings, will accumulate the largest share of Betr’s stocks.
We are excited to have the ability to work with Casears and EBCI Holdings to bring our innovative microbetting solutions to Indiana. As market presence is one of the most integral parts required to achieve success as a sports betting brand in the United States, we are constantly looking to form partnerships like this to expand at pace. We are excited for this opportunity, and are looking forward to working with our partners in the future.
commented the founder and chief executive officer of Betr, Joey Levy.
Thanks to our latest partnership with Betr, we will be able to offer an innovative new way of wagering to our customers in Indiana. We are certain that with our partner’s microbetting expertise and thoughtful marketing strategies led by Jake Paul, we will be able to deliver an experience that attracts a large audience and gets mass-market adoption.
remarked the general manager at the Caesars Southern Indiana, Brad Seigel.