Premier Padel, the world’s leading official professional padel tour, and Betsson, a leading sports betting operator, have announced a new global betting sponsorship.
Under this multi-year agreement, Betsson aims to be a dedicated sponsor, not only offering a wide range of padel odds but also enriching the overall experience.
The new partnership will enhance the fan experience of the Qatar Airways Premier Padel Tour, with Betsson providing competitions and exciting new content and information on the tour’s leading players, as well as tickets and VIP services during Premier Padel tournaments.
Rob Mitchell, Chief Commercial Officer at Premier Padel, said:
We are delighted to welcome Betsson as our new Official Betting Partner for the coming years. This is an exciting time for Premier Padel and we are constantly looking at ways to grow the sport globally and enhance its appeal and excitement for fans both on and off the court. Our new partnership with Betsson will bring a new audience to the Premier Padel tournaments, while fans will gain new information about the players and insights during the tournament.
Ronny Hartwig, Chief Commercial Officer of the Betsson Group, said:
We are probably the most dedicated bookmaker when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the widest ranges of odds in the industry. Not to mention that many of Betsson’s employees are dedicated padel players. Now we are taking a step further by becoming a sponsor of the biggest tournament in the world, and we are proud and excited to contribute to the growth of the sport.
Betsson has been heavily involved in padel for many years – including several partnerships, ambassadors and sponsorship of FIP tournaments – along with initiatives to increase interest in the sport by launching the “Betsson Padel Tour”, a nationwide amateur tour in Sweden. Earlier this year, Betsson also sponsored the Mar del Plata Premier Padel P1 tournament in Argentina.
Follow our Telegram channel
