Betsson is the official sportsbook provider for Bethard


Yana Mardiyan
  • 1 min read
Betsson is the official sportsbook provider for Bethard

Betsson, a highly respected name in the sports wagering world, is excited to reveal new industry cooperation as the official sportsbook supplier for Bethard, a tier-one and forward-thinking company licensed by several European jurisdictions.

As part of this agreement, Betsson was appointed as the main supplier of comprehensive sportsbook solutions to cater to Bethard’s diverse user community in critical locations, encompassing Sweden, Ireland, and Malta.

The Chief Executive at Betsson, Jesper Svensson stated:

Our team is thrilled to partner with Bethard. Our united dedication to providing players with one-of-a-kind practices and exhilarating sports wagering products across the markets we serve is the foundation of this relationship.

Frank Heinänen, Managing Director of Bethard mentioned:

As we sought to elevate our sportsbook to new heights, the decision to partner with Betsson was a clear and natural one. With their extensive practice spanning numerous locations and an immersive platform that undergoes continuous enhancements, it was evident that we could greatly benefit from this collaboration. Transitioning to their platform was seamless, thanks to the unwavering support of their dedicated team at every stage. I hold strong optimism that this partnership will significantly enhance our operations and bring added value to our valued customers.

After a smooth involvement, Betsson’s cutting-edge sportsbook product was officially presented in Sweden and Ireland in the past week, marking an exciting new chapter in their collaboration with Bethard.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana's goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.